Will Bethenny Frankel pass the daytime talk show test?
The supermom behind the Skinnygirl brand is hitting the daytime television sector this summer on Fox. But will Bethenny Frankel pass the test run?
Bethenny, a daily talk show from the leading lady of Bethenny Ever After, will be getting a test run on only six Fox-owned TV stations in New York, Los Angeles and four other markets.
According to The Hollywood Reporter, the network will test the one-hour show on WNYW New York (11 a.m.), KTTV Los Angeles (2 p.m.), WTXF Philadelphia (11 a.m.), KDFW Dallas (1 p.m.), KSAZ Phoenix (11 a.m.) and KMSP Minneapolis (10 a.m.).
If all goes well, Bethenny will likely launch nationwide as soon as fall 2013. Test episodes are set to air for six weeks, beginning June 11.
"The program will feature Bethenny’s no-nonsense perspective on everything from pop culture and current events, to relationships, beauty, fitness and lifestyle segments," according to an announcement from Fox and Warner Bros. "The program will be an honest, informative and entertaining destination, where daytime viewers can learn, laugh and get inspired."
"The queen of too much information is coming to DAYTIME!" announced Frankel back in January. "It is going to be an exciting journey and I can't wait for you to join me. Thanks for being so loyal and supportive, without you, this wouldn't be happening. See you all this summer on Fox!"