Let’s face it — shopping for shapewear sucks. All the sizes, colors and different cuts for all sorts of occasions, and somehow they’re worn perfectly by the models on the packaging. Yes, that’s encouraging.
Skinnygirl mogul Bethenny Frankel has launched Smoothers n’ Shapers, her new line of branded shapewear. She introduced the product this past Monday night on an episode of Bethenny Ever After, with a campaign complete with “real women” wearing the shapewear products. Frankel asked those close to her — her hair stylist, makeup artists and personal assistants — to pose for the advertisements.
“I created [my shapewear] for real women, so having the actual women in my life model my collection was the only truthful choice,” Frankel says on the product website. “We are all Skinnygirls, no matter what size we are. Looking good is about having fun and confidence and I’m so thrilled to share this incredible line with you.”
The website also includes introductions to each “real woman” who models the product in the campaign, complete with their favorite piece from the collection.
“Everyone has a body part they’re not thrilled about, and the campaign gives women a firsthand look at how a little shapewear can give you the confidence to show it off and feel great while you’re doing it,” explained Frankel, according to People.
The Smoothers n’ Shapers line includes a range of products in multiple colors — boy shorts, camisoles, slips, briefs and more — and costs less than $65 per piece. Even more so, some pieces are worn as clothing items themselves.
“They’re practical solutions that you actually want people to see,” she continued.
The Skinnygirl shapewear collection is available now online and will launch at Macy’s stores nationwide in May. Just another way her Skinnygirl brand is growing!