The Kardashian sisters are the subject of a new lawsuit accusing the family of lying in their endorsement of diet pills. Did you fall for it?
Dropping weight might prove more difficult than dropping cash, as the Kardashians are about to find out. Kourtney, Kim and Khloe Kardashian have all been named in a $5 million class-action lawsuit against QuickTrim diet pills.
The suit, brought on by a group of consumers who say they were duped into buying the product, alleges that the Kardashians and the company misrepresented what consumers could expect as far as weight loss goes because the main ingredient, caffeine, has been proven by the Food and Drug Administration to be neither “a safe or effective treatment for weight control.”
According to the court paperwork, QuickTrim was “marketed by the defendants as a clinically proven formula that will increase metabolism, curb appetite and promote weight loss. In reality, QuickTrim’s main ingredient is a large dose of caffeine, which the FDA has determined is not a safe or effective treatment for weight control.”
Ads showing the Kardashian sisters “in a bikini or other revealing attire” have shown up in magazines and on billboards all over the country, and part of the endorsement deal was that they tweet about how much they loved the product — which they frequently did, reaching millions of fans. QuickTrim has pulled in a cool $45 million in sales since the girls started shilling for them.