New Mad Men poster bares all… sort of

AMC has dropped another Mad Men jewel. The network’s unveiled a new promotional poster, which leaves nothing to the imagination. Someone’s naked, someone’s dressed and someone’s just watching. What does it all mean?

Mad Men Season 5 PosterAMC’s pulling out all the stops for Mad Men season five. The network has released a new poster promoting its spring return that features Don Draper (Jon Hamm) and a couple mannequins.

You might be asking yourself “What’s this all about?” Mad Men creator Matthew Weiner recently gave a cryptic explanation (via The New York Times), which is more of a tease than an answer.

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“This is a dreamlike image,” says Weiner. It’s “a nonverbal representation of where my head is at and where the show will be… by the end of the season, I guarantee you’ll know what it is about.”

Hmm, let’s assume the mannequins are real people. The set up features a dapper man in silk pajamas, with a naked woman standing in front of him. There’s a dress at her ankles, which means she recently disrobed.

Judging from Don’s raised eyebrow, he likes what he sees. Does this mean there’s another sexy scandal on the way? AMC wouldn’t make it that easy. They want to keep fans guessing.

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According to Linda Schupack, the executive vice president of AMC marketing, the poster shouldn’t be taken too seriously. “Just like the show, we never want to be literal.”

The image suggests, “Don Draper’s ongoing struggle to define who he is to himself and to those around him,” she says.

Well, that doesn’t help us much.

Since Mad Men’s been M.I.A. since 2010, AMC is airing a special two-hour premiere. They’ve got a lot of catching up to do.

Mad Men returns Sunday, March 25 at 9 p.m. ET/PT

Photo credit: AMC


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