Blue Ivy Carter could spawn a naming phenomenon — but that’s not the only thing the famous baby has inspired…The federal government is moving swiftly to trademark the tot’s moniker.
It could soon become a little tougher to call yourself “Blue.”
Rap’s royal couple welcomed baby girl Blue Ivy Carter in New York City on Jan. 7. In the weeks since the celebutot’s arrival, proud papa Jay-Z and his very powerful legal team have been going after anyone who tries to capitalize on baby Blue.
That includes fashion designer Joseph Mbeh, who filed for a trademark for “Blue Ivy Carter NYC” on Jan. 11, intending to create a line of baby and children’s clothes. On Jan. 20, another applicant sought to trademark “Blue Ivy Carter Glory IV” for fragrances.
The U.S. Patent and Trademark Office declined both applications. In their decisions, government officials noted that Blue Ivy is the name of a “very famous infant” and products bearing the name could wrongly imply approval by her parents.
The third party trademark bids have encouraged Jay and Bey to approach the office with an application of their own, according to The Post.
“Mbeh, who intended to produce children’s dresses, skirts and underwear using the name, issued a groveling statement after his Jan. 25 smackdown from the feds. A big misunderstanding! He planned to pitch the idea to Beyoncé and Jay-Z and never, ever, intended to poach any of their baby bucks,” the paper wrote.
Celebrities typically don’t have the best luck branding their own monikers. Trademark bids by Jersey Shore stars Mike “The Situation” Sorrentino and Nicole “Snooki” Polizzi were unsuccessful.
It’s expected, however, that the request will be granted to Beyoncé’s company, BGK Trademark Holdings. Parents are authorized to trademark their children’s names when they are minors, The Post pointed out.
Guess that means no more “OG Blue Ivy” kush! Multiple medical marijuana dispensaries in Hollywood have reportedly been cashing in on hip-hop’s princess by selling a new strain of marijuana called “OG Blue Ivy.”
Formalities were the furthest thing from the new parents’ minds on Monday night. The celeb duo, known in some circles as Jayoncé, wowed fans across the globe as Bey made her first appearance since giving birth in a show-stopping red dress.
The figure-hugging frock, which she wore to her husband’s charity concert at New York’s Carnegie Hall, showcased her feminine curves and left fans wondering how on earth she managed to slim down so soon after delivery.
Jay paid tribute to Blue Ivy with an emotional rendition of “Glory” — the Billboard hit penned in the infant’s honor — as a teary-eyed Beyoncé watched from the audience. The acclaimed rapper, who became the second hip-hop hit-maker to perform at the famous venue after Wyclef Jean, said he was choked up while performing the track, which he recorded just hours after the baby’s birth.