Following its record-breaking broadcast of Super Bowl XLVI, the network’s still riding high due to their singing competition, The Voice. Monday night, the series dominated the 8-10 p.m. block with an average of 17.7 million viewers.
With such a strong lead-in, the freshman drama Smash managed to pull 11.5 million viewers for its series debut. According to The Los Angeles Times, the show drew the biggest numbers for a 10 p.m. drama of any network. But despite its solid premiere, trouble may be on the horizon.
Smash lost nearly one-fifth of its audience during its second half-hour. And it only retained 54 percent of The Voice’s lead-in. This signals a retention problem, which the network will have to work on in the coming weeks.
Overall, NBC earned an average of 15.6 million viewers for the night. CBS came in second place with 10.8 million. ABC was third with 8.4 million viewers and Fox landed in fourth place with 6.9 million. As for the CW, Gossip Girl and Hart of Dixie snagged a mere 1.3 million viewers, which is less than some cable networks.
If you haven’t watched Smash, you’re missing out. Check out this clip, which features co-stars Katharine McPhee and Megan Hilty performing “Let Me Be Your Star.”