Wake up and shake your pom-poms! Madonna has released the video for her new tune, “Give Me All Your Luvin'” — with a little help from femcees Nicki Minaj and M.I.A.
“Give Me All Your Luvin’,” the first single from Madonna’s upcoming M.D.N.A. album, made its debut on KIIS-FM’s On Air with Ryan Seacrest this morning. American Idol viewers caught a glimpse of the song’s video promo in a clip that aired on Thursday’s edition of the Fox vocal competition show. The video premiered in its entirety online Friday, via Madonna’s official YouTube channel.
Directed by Megaforce, the “Give Me All Your Luvin'” video is football-themed in honor of Madonna’s planned halftime performance at Sunday’s Super Bowl. The promo features all the pop props perfect for a pigskin extravaganza.
Cheerleaders: Check. Football players: Got ’em. Madge in leather and fishnets: Why, of course!
On Friday morning, “Give Me All Your Luvin'” premiered simultaneously across 95 radio stations and on more than 1,600 digital billboards on two continents. The single is also on demand at iHeartRadio.com, Clear Channel’s customized online radio service.
“This first-of-its-kind multimedia premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform,” Clear Channel CEO Bob Pittman said in a statement this week.
What do you think? Has Madonna still got it?
She certainly thinks so. The Rock ‘n Roll Hall of Famer was quick to point out that she’s not ready to completely hand over the torch to a new generation of songstresses (Cough— Lady Gaga — Cough) in an interview with The Advocate Thursday.
“I never left them,” Madonna said of her infamous gay fanbase.
“When you’re single, you certainly have more time to socialize and hang out with your gay friends. But then you get married and you have a husband and you have children, and your husband wants you to spend time with him,” she explained.
“I’m not married anymore, but I have four kids and I don’t have a lot of time for socializing.”
M.D.N.A. is set for release on March 26. The LP is Madonna’s 12th original album and her first since the 2008 effort Hard Candy.