Hailee Steinfeld Prada ad banned in Britain

Nov 28, 2011 at 2:09 p.m. ET

Hailee Steinfeld's Prada ad has been banned -- but it's not what you think! See the photo that has advertising watchdogs up in arms.

Hailee Steinfeld

Hailee Steinfeld and Prada have been shut down by the U.K.'s Advertising Standards Authority. Surprisingly, the ad at the heart of the trouble (seen here below) doesn't show the young actress scantily clad or in a provocative pose -- it's something else entirely that has gotten them banned!

A complaint was filed over Hailee Steinfeld's Prada-owned Miu Miu ad after one magazine reader felt the actress was portraying a suicidal teen. After an investigation, the ASA decided to ban the ads, not because of Hailee Steinfeld's supposed demeanor of depression, but for safety.

A section of the report from the watchdog group reads:

"Because the ad showed Hailee Steinfeld, who was 14 years of age only when the photo was shot, in a potentially hazardous situation sitting on a railway track, we concluded the ad was irresponsible and in breach of the code in showing a child in a hazardous or dangerous situation."

A Prada Retail UK spokesperson said the ad campaign, shot by well-known photographer and filmmaker Bruce Weber, is "part of a serious, high-fashion campaign aimed at adult women." The photographs reportedly "were meant to look like the actor had been captured in photographs between takes on the imaginary film."

See Hailee Steinfeld sticking her finger in her eye below? She's not wiping a tear away in a moment of teenage angst, she's simply got some grit in there needing to be removed in between shots.

The Daily Mail reports, "Prada also highlighted the fact that no one was put in any danger because the images were taken on an abandoned rail track."

Hailee Steinfeld, who took the fast track to fame with her role in True Grit, will soon be seen (still fully clothed) in a remake of Romeo & Juliet.

Hailee Steinfeld Prada ad

Do you think Hailee Steinfeld's Prada ads deserve to be banned?

Images via WENN, Hailee Steinfeld for Prada