You better go all out if you’re going to create Lady Gaga‘s Workshop. Barneys New York did just that Monday night for the launch of their collaboration with mother monster.
The collaboration is Barneys’ answer to the famous Barbra Streisand partnership with competitor Bergdorf Goodman in the 1960s.
“I also always have a strong memory of Barbra Streisand singing and dancing in 1964 in that other store around the corner,” said Barneys’ chief executive officer Mark Lee to Women’s Wear Daily. “I thought, ‘Wouldn’t it be great to bring that forward and who would be that pop icon today to do something associated to Barneys?'”
Lady Gaga’s Workshop is basically a way for the store to capitalize on the pop star’s fame just in time for the holidays. Gifts include everything from a $13 dollar cookie to a $95 dollar chocolate shoe shaped like Alexander McQueen‘s famous armadillo shoe.
Confused why anyone would want that? You’re not the only one.
“On one hand, it is an immaculately detailed replica of the armadillo-shaped Alexander McQueen design worn by Lady Gaga in the video for ‘Bad Romance,’ at a fraction of the original cost (reportedly $10,000 for the handful that were made),” wrote Eric Wilson for the New York Times. “On the other, $95 is a lot to pay for a chocolate shoe, and, much like a luxury store that is turning over an entire floor to knickknacks inspired by a pop star, it may take some rationalizing to swallow.”
It’s not all about making sales, though — 25 percent of the proceeds will go back to Gaga’s Born This Way Foundation. Barneys is hoping to donate at least $1 million to the cause before Jan. 2.
The “Marry the Night” singer did her part to promote the collaboration, spending much of Monday night at the store doing interviews and greeting people.
“There’s all sorts of affordable presents here, and they are guilt-free,” she told reporters, without a hint of sarcasm. “It’s the dream of what music and culture are all about and those are things that can get lost when you focus too much on commercialism. This is, for me, a much more whimsical approach, a Pop Art approach.”
Images courtesy WENN