The ratings are in for the CW’s premiere of The Vampire Diaries and The Secret Circle, check out the numbers and see the success for yourself…
The CW released the following numbers: “The series premiere of THE SECRET CIRCLE conjured magical numbers for The CW, matching an all-time high among women 18-34 (1.9/5) in its time period, according to preliminary Live Plus Same Day Nielsen ratings for Thursday, Sept. 15, 2011.”
The release continued, “Perfectly paired with The CW’s hit THE VAMPIRE DIARIES, THE SECRET CIRCLE retained 100% of its lead-in with total viewers (3.0M), 93% in adults 18-49 (1.3/3), 94% in women 18-49 (1.7/4), 86% in women 18-34 (1.9/5) and built by 11% in female teens (2.0/7). It’s the best retention ever for any series following THE VAMPIRE DIARIES among women 18-34 and adults 18-49 and women 18-49. THE SECRET CIRCLE averaged a 2.0/7 in female teens, the best performance for the network in that demo since 3/15/07 in the time period.”
Over on The Vampire Diaries, “The third season premiere of THE VAMPIRE DIARIES was #1 in women 18-34 in its time period (2.2/7) and #2 in adults 18-34 (1.6/5). THE VAMPIRE DIARIES had its best performance in total viewers (3M) and adults 18-34 and women 18-34 since February 2011. It built on the audience from its season finale in total viewers, adults 18-34 and women 18-34 and matched it in adults 18-49 (1.4/4) and women 18-49 (1.8/5).”
Watch the premiere of The Vampire Diaries and The Secret Circle and you’ll see why the numbers don’t lie.
Photo courtesy of the CW