Lady Gaga made headlines in 2010 when she showed up to the MTV Video Music Awards wearing a meat dress. The dress served a purpose: Mother Monster wanted to show that we’re all the same on the inside, essentially we were “born this way.”
Will lightning strike twice? One company certainly hopes so. PigoftheMonth.com put in a bid for Lady Gaga to wear their one-of-a-kind couture BBQ rib dress to this year’s VMAs.
“The sexy couture piece is made up of bones from their mouth-watering Gourmet BBQ ribs and is a vision that the company cannot wait to reveal and refer to as ‘Breathtaking Bone Art,'” PigoftheMonth.com told SheKnows in a statement.
“The company has teamed up with a well-known fashion designer whose designs have graced the runways of NY, London and Paris for the creative design not to be revealed until the VMAs if Lady Gaga does accept,” they added.
The campaign to get Gaga in their bones is the first push of the company’s “Bones for Hunger” marketing campaign. The program puts cash in the hands of starving artists for every rack of ribs ordered, eaten and mailed back to the company.
Mail bones after you eat the meat off them? Seems kind of morbid, even if it’s for a good cause. Can you imagine explaining to the postman why you’re mailing bones?
“The dress is expected to launch a spectrum of look alike trends after it has been debuted and will also be auctioned off following the debut to also benefit charity,” PigoftheMonth.com added.
This has to be a joke, right? Nope!
“This is the opportunity for the dress to be viewed by millions of people at once. The amount of time and detail that has been placed into this couture piece has really been worth it and it is absolutely breathtaking. It was custom made to fit Lady Gaga’s unique style,” PigoftheMonth.com marketing director Janice Bing told SheKnows.
“Our new marketing campaign is unique and original and those are the qualities that Lady Gaga continuously portrays. We definitely want her associated with the project.”
Will Gaga accept? Stay tuned. In the meantime, we’re expecting PETA to respond in 3… 2… 1…