Jessica Simpson is using her fashion and business smarts to act as a guide on a new NBC reality show called Fashion Star.
Simpson, whose own fashion empire is worth a billion dollars, will be a fashion mentor to 14 contestants as they compete to win a multi-million dollar contract with one of America’s largest retailers.
Simpson’s own successful line features sportswear, denim, shoes, watches and fragrances. “Jessica Simpson has built an incredible fashion business and is a perfect mentor to our aspiring designers,” says producer Ben Silverman.
“We’re not looking for someone to create a couture dress for the Oscars. We want someone who can design lingerie, swimwear, denim — accessible things that regular people wear,” Macpherson says.
Fashion Star will be taped in front of a studio audience and will include a fashion show every week. Viewers at home will even be able to buy the winning designs!