The new James Bond movie will have $45 million in product placement, which means we might expect the following dialogue in the upcoming movie: “I’ll have a vodka martini, shaken not stirred. And wait — make sure it is Absolut, because that is the best. And let me look at my Omega watch to see what time I need to leave before I jump into my BMW. Did I mention my tuxedo is Tom Ford?”
MGM and the distributor Sony have come up with a plan to pad the bottom line for the new James Bond movie — product placement. They are working to secure a whopping $45 million in product placement for the movie, which stars Daniel Craig.
What is product placement? That is when an advertiser strikes a deal to have their specific product, such as James Bond driving a BMW, included in the movie to help drive sales. Product placement in movies is nothing new. In fact, the previous record holder was Tom Cruise’s Minority Report, which had $20 million in product placement.
The smooth style and charm of James Bond is certainly a marketable look and lifestyle that many want to emulate. He wears the best clothes, drives the fastest cars and has the most cutting edge gadgets. Still, will product placement turn off fans of the James Bond movies?
The previous James Bond movies did have product placements, including Die Another Day in 2002 (nine product partnerships) and Casino Royale in 2006 (six product partnerships). See the well-placed Sony Vaio in the Quantum of Solace movie (photo above).
How seamlessly will they include the products in the plot of the movie? Let’s hope they do a little better than the obvious Omega watch scene in Casino Royale.
The new James Bond movie, temporarily titled Bond 23, is slated to hit theaters November 9, 2012.