Madonna and Lourdes launch Material Girl for juniors

Aug 4, 2010 at 3:47 p.m. ET

Madonna and her 13-year-old daughter Lourdes Leon have launched Material Girl, a sassy new clothing line for juniors. The hot rocker meets girly fashions hit the Macy's racks and website on August 3.

Taylor Momsen Material Girl launch

Calling to mind Madonna's days of leather and lace, the new affordable Material Girl line embodies that sexy rocker meets girly look that Madonna had us all wearing back in the day and covers teens from head to toe, with apparel, footwear, handbags and jewelry.

Young fashionista Lourdes Leon helped mom design the line and seems to have inherited Madonna's flair for style, but she's not the face of their new line.

Instead, Gossip Girl Taylor Momsen has been tapped as the Material Girl. It's a perfect choice, all things considered.

The flirty mix of hard and soft looks reflect not just Madonna's infamous style, but also what Gossip Girl's Jenny Humphrey would wear -- or design! The looks also suit Momsen onstage when she's rocking out as frontwoman of the alt-grunge band The Pretty Reckless.

"I'm psyched to be the face of Material Girl," Taylor Momsen told Access Hollywood. "It's awesome. For one, it's Madonna so it's gonna be cool and it's really an awesome experience so far. We just finished [the photo shoot for the line] and the clothes are awesome."

"Lola was here all day and she helped style the shoot and I worked with her to put the outfits together. She's a sweetheart," Momsen adds. "Madonna came a little bit later and she's totally awesome. She's very down to earth for all her success. It was good to see that."

Taylor Momsen

The new Material Girl line covers all the bases, from head to toe. Teen style mavens can pair funky denim studded minis, little black tutus, skinny jeans, denim hotpants or floral microminis with an array of bandeaus, chambray or plaid lace button ups, animal prints or simple black scoop necks and more.

If the punk rock plaid jacket doesn't suit you, Material Girl offers the signature rocker cover-up, a studded faux leather cropped motorcycle jacket! And don't forget the combat boots, blingy bracelets and long drapey necklaces.

Best of all, teens can look like Material Girls without breaking the bank. The price range for the new line, which is only available at Macy's and, is from $12.00 to $40.00.

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