Vince Vaughn and Reese Witherspoon kept audiences laughing as Four Christmases took the lead in the box office fight for the second weekend in a row.
The holiday comedy rang up $18.2 million in box office sales over the weekend, bringing its 12-day total to $70.8 million, according to Sunday studio estimates.
“Four Christmases was set up perfectly. It’s an evergreen subject for the holiday period,” says Paul Dergarabedian, president of box office tracker Media By Numbers.
“This is a movie that can play, and is playing, from Thanksgiving through the end of the year.”
While many other industries are faltering, Hollywood is enjoying its profits – revenue was up for the fifth weekend in a row from last year’s holiday season. However, that increase reflects higher ticket prices.
Attendance is actually down four percent, according to Media By Numbers.
December 8, 2007