Twilight takes a bite out of the box office
Audiences love a good vampire story, and the $70.6 million in box office sales earned by Twilight this weekend proves it.
The film, based on the hugely popular series of vampire novels by Stephenie Meyer, features a forbidden love between vampire Edward Cullen and human teen Bella Swan.
The big opening helps put Summit Entertainment on the map. The production company has only been in business since April 2007 and will be reaping huge profits on Twilight, which cost only $37 million to make.
"Teen girls rule the earth," says Paul Dergarabedian, president of Media By Numbers.
"If you look back at the Hannah Montana movie, how well that did, and now this movie, the teen girl audience will never be ignored again or underestimated. It was always teen boys who were the coveted ones, but someone finally caught on to the idea that girls love movies, too, and if you create something that they're into, that they're passionate about, they will come out in big numbers and drive the box office."
The rest of the Top Ten:
2. Quantum of Solace, $27.4 million
3. Bolt, $27 million
4. Madagascar 2: Escape 2 Africa, $16 million
5. Role Models. $7.2 million
6. Changeling, $2.6 million
7. High School Musical 3: Senior Year, $2 million
8. Zack and Miri Make a Porno, $1.7 million
9. The Boy in the Striped Pajamas, $1.67 million
10. The Secret Life of Bees, $1.28 million
Don't miss SheKnows complete Twilight coverage
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The Twilight all-female creative team talks
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Take the SheKnows Twilight trivia test
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The SheKnows interview with Twilight author Stephenie Meyer
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