October is National Breast Cancer Awareness Month and Lifetime is on board with their 14th annual Stop Breast Cancer for Life campaign.
It all begins on October 18th with the Lifetime Original movie Living Proof.
Proof of success
Living Proof is the moving true story of Dr. Dennis Slamon (portrayed by Harry Connick Jr.), the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin, and his effort to keep the drug trials afloat and save the lives of thousands of women.
The movie also stars Amanda Bynes, Tammy Blanchard, Jennifer Coolidge, Angie Harmon, John Benjamin Hickey, Regina King, Swoosie Kurtz, Paula Cale Lisbe, Amy Madigan, Bernadette Peters and Trudie Styler.
The film will be accompanied by an in-depth viewer’s guide, printable and downloadable at the Living Proof site on myLifetime.com, that will give women and their families critical information about clinical trials, early detection of breast cancer, ways to get involved in community efforts to eradicate breast cancer and resources of leading nonprofit organizations with which Lifetime partners.
The network will also make three breast cancer awareness Lifetime Original Movies available on Video on Demand, including the Emmy-nominated Why I Wore Lipstick to My Mastectomy.
In addition to the film, Lifetime’s Stop Breast Cancer for Life campaign will include PSA’s featuring survivors sharing their Living Proofs, someone or something that helped them confront cancer and proved their lives can go on beyond cancer. One spot fill feature country superstar Reba McEntire paying tribute to her Living Proof, friend and colleague, Regina Stuve, who was diagnosed with breast cancer during her pregnancy and now is thriving as a mom.
It’s a subject no one likes to talk about, but talking about it saves lives.
Lifetime’s campaign is informed and supported by leading breast cancer advocacy groups, including: Breast Cancer Action, Breast Cancer Network of Strength (formerly Y-Me), breastcancer.org, National Breast Cancer Coalition, Nueva Vida, SHARE (Self-Help for Women with Breast or Ovarian Cancer), Sisters Network, Inc., the Young Survival Coalition and Zeta Tau Alpha.
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