Snow Patrol: Let it Snow
Before they were wasting time chasing cars, Snow Patrol sold over a million albums in the UK, opened for U2 on several dates of the Vertigo tour, and got their second album on the US charts. Find out more about Snow Patrol, a band from Northern Ireland (by way of Scotland), in this exclusive interview from 2004.
For the past five weeks, Snow Patrol-- one of the UK's best and brightest new bands -- has been traveling across America on a bus that now shares certain traits with a warm m&m: shiny and colorful on the outside, dark and a bit gooey on the inside. Every member of the band has been hit with one virus or another, and right now, their lead singer can't manage to shake a bad cold -- one that was, in fact, so debilitating that the group had to cancel a daytime gig at a local record store earlier in the day.
They're so sick and tired, it wouldn't be hard to imagine that they would be ready to go home right about now. Back to Belfast or Glasgow or wherever you want to say they're from, depending on whether you base that "from" on their city of origin (the former) or their present home addresses.
But instead of moping around and counting down the minutes 'til the bell rings, these guys are loving every second of it. To be honest, anything America could throw at them at this point couldn't compare to what the band's been through already. So bring it on.
Going bananas on the dole
"We've sort of been in a band for seven years, but really unemployed for five," laughs bassist Mark McClelland. "Our first record came out in '98, and then we had to wait three years for a second one, even though we had recorded it," he says. "But we were on a small label [Jeepster] with Belle and Sebastian, and Belle and Sebastian were a hit, so they were throwing all their money into them. They said, 'I know you've got this record ready, and I know you want to release it, but we've got to spend all our money on this and this and this.'"
All that "this" meant no album and no tour for Snow Patrol, at that point made up of McClelland, singer/guitarist Gary Lightbody and drummer Jonny Quinn. Undaunted, McClelland and their manager bought a van -- one that was just big enough to hold the band and their gear. "And that meant we could afford to go 'round for nothing. And we just did it. We just did it because we believed in it. We wantedto believe in it."
Alas, there was little but that faith to motivate them. "Three years went by, and if you don't release any records, you don't complete any contracts -- you're totally unemployed, there's no income whatsoever," he sighs. "So for three years between that album [2001's When It's All Over We Still Have to Clear Up] and this album [2004's Final Straw], we were just sitting there, going slowly nuts."
Going nuts -- and living together in a flat in Glasgow, a situation that McClelland says actually worked for a while. "But when everyone's eating beans, and you're fightin' for the last can, it sort of gets a bit much."
Ultimately, the band left Jeepster "because we weren't happy with that sort of treatment," says McClelland. Becoming free agents, however, didn't make an immediate difference. "There was another dry spell before we got this record deal -- another two years." Although it took longer than they could have ever imagined, that deal, with Polydor's Fiction label (Interscope/A&M stateside), was worth the wait. Finally, Snow Patrol were in the major leagues.
Half the fun
There are about 30,000 new recordings released each year just in the United States, according to the Recording Industry Association of America (RIAA). Of those, fewer than ten percent are actually profitable. Considering that an album with major distribution costs a label upwards of a million bucks, record companies typically remain interested only in what sticks.
McClelland knows the odds were against them. "We could have just disappeared -- many bands do," he says, shaking his head. "We were just incredibly lucky."
Luck played a part, true. But no more so than talent, faith, persistence, timing... and a whole lot of patience. And when all that finally paid off, it paid off big.
Final Straw, Snow Patrol's third album (though their first released stateside)
hit number 1 on Billboard's Heatseekers chart in mid-October of 2004. In just over six months after its release, the album had already sold 158,000 copies in the US. And a year after the February 2004 release of the UK version, it had shipped more than 1.2 million copies, certifying the British disc quadruple platinum.
The band capped 2004 by appearing on the Band Aid 20 re-recording of "Do They Know It's Christmas" -- a single that also includes Bono, Paul McCartney and members of Radiohead, Coldplay, Keane, The Darkness, Travis, Blur and The Thrills.
"It's just taken us by surprise," says McClelland of the band's hard-won hit status. "By this time last year, we'd already had a more successful album than either of the first two, and we were happy with that... We'd sold 20,000 records in the UK -- 'Woo hoo, this is great!' And then suddenly with this record -- bang," he says, eyes wide. "Just been trying to get our heads around it ever since."
A snow job
Compared to the band's earlier work, Final Strawhas a different feel -- clearly more modern, and, well, more obviously marketable. Not only was the band coming from a whole different place because the famine was finally coming to an end, it was also the first time the band had an actual producer at the helm. Of the earlier self-produced albums, McClelland acknowledges, "I think our indie ethos held us back a wee bit."
With acclaimed producer Garret Lee (otherwise known as "Jacknife Lee,") on their team, things would undoubtedly be different. Lee's client roster included the likes of Eminem, Christina Aguilera and Run DMC. While he didn't try to turn Snow Patrol into Belfast's hottest hip-hop band, that's not to say he didn't make a few tweaks here and there. "We changed 'Wow' just as we started recording it," McClelland says of the album's second track. "Nathan [Connolly, guitarist] was messing about and [the producer] said, 'Well okay, tape rolling,' and we started -- and then he went, 'What was that Nathan was playing? That was much better,' so we had to change the whole song."
Indeed, Connolly's involvement was another major element shaping the band's new sound. "Nathan's the new boy in the band," says McClelland. "He joined just for this album." Formerly employed in the stockroom of record store chain HMV, the new guitarist was the final piece of the puzzle. (Lest you think he just lucked out big time... well, he did -- but he was also only 13 when McClelland and Lightbody first started the band.)
"At the time when I joined, they had just gotten together with Big Life [management]. Basically, in the space of a day, I ended up in Glasgow," says Connolly. "I'd say pretty much half the record was already there when I joined, and the other half, we'd just started writing. There were parts that were there, and we changed songs and different things."
By way of example, McClelland offers, "Nathan did the hook to 'Spitting Games.'" Of his contribution to this song, arguably the album's catchiest single, Connolly shrugs. "Sometimes just someone's messing about with a couple of chords, you start playing along, and it just fits it automatically -- you don't even know what you've done," he says. "It can be so accidental."
Smells like teen spirit
Snow Patrol began in Dundee, Scotland, where McClelland and Lightbody met soon after starting university there in 1994. Not only did they share a love for the same sorts of bands (think Pixies, Sebadoh, Soundgarden), they were also both from Northern Ireland. Another two lads from back home -- Quinn and Connolly -- rounded out the lineup in 1998 and 2002, respectively.
Like most of the best bands in history, the members of Snow Patrol had fairly lackluster starts to their musical careers. None of them were playing sonatas at age three, and there wasn't a family friend who knew someone that knew somebody in the business. McClelland's parents did, however, encourage him to pick up an instrument. "My parents made me learn the violin from the ages of 7 to 11, and I hated it," he says. Only some savvy negotiating tactics saved him from possibly becoming a member of pop string quartet Bond. "My dad was a bass player, and I said, 'If I take up the bass, will you let me off violin lessons?' And that's how it happened. I started when I was 10 -- just messing about, taught myself. Dad helped a wee bit. That was it."
The fact that McClelland played for three or four hours every night helped, too. "I went to a school where not many people from my area went to -- they all lived about twenty miles away. I didn't really hang out with that many people, so I could play the bass all the time. Along to Led Zeppelin, along to the Chili Peppers-- along to everything." He laughs, "I think I actually owe my neighbors some recompense for all of that!"
The people next door probably were a little happier when he joined his first band around age 14. "It was when Nirvanacame out -- I thought 'I could play these songs.'" Soon, he started playing regularly with other people. "I got to play in loads of bands, 'cause nobody plays the bass," he laughs. "As soon as you get in a band, it's miles better -- you can do a lot more, you learn much quicker, you learn how to play with other people, you learn to listen when you play -- it just galvanizes everything. As soon as you join a band, you've got something to rehearse for."
Connolly first got his hands on his own guitar when he was 12 or 13, but, he says, "I didn't take it seriously 'til I was 15 or 16 -- I was just messing about." His first real band experience wasn't for another year or so. "It wasn't that great," he snorts when remembering his first group. "You gotta start somewhere, though."
Both give Cobain and crew props for having an early influence on their careers. Krist Novoselic, in particular, gets a callout from McClelland. When it comes to grooving along to such a talent, he smiles and shrugs, "It's just how you learn."