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Kim Kardashian West & Kris Jenner Just Revealed a Very Special Mother-Daughter Project

Kris Jenner raised a family of shrewd businesswomen ready to build their own empires — but that doesn’t mean they’ve left their savvy mama behind as their product lines grow. Kim Kardashian West and Jenner are launching a perfume collaboration under the KKW fragrance label, called KKW x KRIS, and both mom and daughter shared a sweet tribute to the product they created together. The Kar-Jenners aren’t just devoted to taking over the world of beauty, they’re devoted to their family too, especially matriarch Kris Jenner. So, how did Kardashian West pay her respects?

Kardashian West announced the upcoming perfume today, sharing that it’s a fragrance she’s personally enjoying wearing right now: “My mom @krisjenner and I are so excited to announce the launch of KKW x KRIS, our first ever @kkwfragrance collaboration,” she wrote. “A woody, white floral fragrance with the freshness of freesia, creamy white gardenia and tuberose at the heart – I know you will love wearing it as much as I do.”

Jenner posted her own announcement, and the inspiration she says was behind the project is so sweet: “This is our first ever @kkwfragrance collaboration and it’s inspired by the unconditional love between mother and daughter!!!” TBH, we’d love to know what that smells like.

Both mom and daughter also called out that 20% of their proceeds on KKW x KRIS will go to nonprofit organization Blessings in a Backpack through May 5. “In support of families and children affected by the COVID-19 crisis, we will be donating 20% of profits from ALL sales of KKW FRAGRANCE,” they announced, “to @blessingsinabackpack, an organization that provides food on the weekends for children across America who might otherwise go hungry.”

Supporting a mother-daughter collab and helping feed hungry kids? Kind of a no-brainer. KKW x KRIS hits (online) shelves April 15, at 12 PM PDT. We’ll see you there.

Before you go, check out these huge celebrity families that keep on getting bigger.

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