The promotions for Colton Underwood’s upcoming season of The Bachelor are diving into new territory. The former NFL star’s virginity has been a talking point since he first appeared on Becca Kufrin’s season of The Bachelorette, so of course, that made it into posters and taglines for The Bachelor season 23. One poster even mimicked Steve Carell’s 40-Year-Old Virgin poster with the tagline, “What has he got to lose?” Now, as we get closer to the January premiere, producers are taking a slightly different approach and focusing instead on how sinful the new season will be. On Thursday, Extra unveiled a new Bachelor trailer that declares, “This season of The Bachelor is sinfully good. In fact, we’ve got all seven.”
The narrator in the promo goes on to name each of the seven deadly sins: lust, greed, gluttony, pride, envy, wrath and even sloth, using clips from the upcoming season to illustrate each one. Bachelor Nation shows are certainly known for their drama, and it would appear that Underwood and his contestants won’t be an exception to that rule; the female Bachelor contestants vying for Underwood’s heart and his hand in marriage aren’t afraid to speak their minds, according to this trailer.
This teaser is a far cry from Underwood’s early teasers, which featured him throwing rose petals, playing with golden retriever puppies, and otherwise appearing like a perfect angel.
In November, former Bachelorette contestant Blake Horstmann admitted that the virginity talk was beginning to wear on Underwood — perhaps that can explain the shift in tone. Or perhaps, the fact that there’s already been controversy about contestant Tracy Shapoff’s old tweets pushed ABC to reconsider its strategy for getting Bachelor Nation fans, some of whom don’t like that Underwood was chosen to be the next Bachelor, to tune in when the show returns next year.
Whatever the reason, we must admit we were surprised to see all seven deadly sins represented in this trailer. Sloth in particular looks like it’s going to make for a very interesting night of television.
The Bachelor returns with a three-hour season premiere on Monday, Jan. 7 at 8/7c on ABC.