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Jessica Chastain’s New Campaign Is Just for Women

With the announcement of her latest campaign (which we know you’re going to love), Jessica Chastain remains total #FeministGoals. She has always been a vocal supporter of women, but she’s now tackling an issue that is more important than ever before: closing the gender gap in leadership roles across all industries.

More: Jessica Chastain Shows Compassion for a Woman Who Tried to Shame Her

On Friday, Chastain announced on Instagram her involvement with Ralph Lauren for the Lead Like a Woman campaign.

“I’m so happy to partner with Woman by @RalphLauren in their #LeadLikeaWoman campaign,” she wrote to her followers. “It’s all of our responsibility to shed light on the leadership disparity between women and men. I am so proud to be a part of this campaign to help spark the conversation. Tell me how you #LeadLikeaWoman.” But what is this campaign, exactly?

According to People magazine, the initiative is piggybacking off the release of the Ralph Lauren fragrance Woman, which Chastain is the currently the face of. The initiative seeks to open up a dialogue about why there is such a great divide between the number of men and the number of women who hold leadership roles. It also intends to explore ways to close that gap and get more women into leadership roles going forward.

The Lead Like a Woman campaign website says that the conversation will be sparked by “a series of three digital short films meant to provoke important discussions about women and leadership. [Chastain], along with business leaders, entrepreneurs, chefs, directors, producers and philanthropists, [will] provide their thoughts on leadership.”

More: Jessica Chastain in Tears Over “Alt-Left” Twitter Debate

Chastain has been consistently vocal in her support of her female peers and in fighting for gender equality. Two stories from January will no doubt have you applauding her efforts. First, Chastain voiced disappointment over the revelation that Michelle Williams had been paid significantly less than Mark Wahlberg for doing reshoots for All the Money in the World.

“I heard for the reshoot she got $80 a day compared to his MILLIONS. Would anyone like to clarify? I really hope that with everything coming to light, she was paid fairly. She’s a brilliant actress and is wonderful in the film,” Chastain tweeted.

Shortly afterward, Octavia Spencer, who co-starred with Chastain in 2011’s The Help, revealed that Chastain had fought for her to be paid five times more than the salary she had originally been offered. In fact, Chastain fought so hard for Spencer, an Oscar-winning actor, to be paid the amount she was worth that Chastain made her own casting in the film conditional on Spencer’s salary.

“I love that woman because she’s walking the walk and she’s actually talking the talk. She said, ‘Octavia, we’re gonna get you paid on this film. You and I are gonna be tied together. We’re gonna be favored nations, and we’re gonna make the same thing.’ Fast forward to last week, we’re making five times what we asked for,” Spencer told People magazine in late January 2018.

More: Which Films Did Jessica Chastain Subtweet at the Cannes Conference?

Chastain’s involvement in the Lead Like a Woman campaign is further proof that she is doing necessary work. It’s easy to be in awe of her efforts, but hopefully, you’ll be inspired enough to follow in her footsteps and do the work, too, because having more women in leadership roles is a cause worth fighting for.

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