Anyone who’s a fan of Chip and Joanna Gaines knows that just about everything in their lives shares a common theme. Their Magnolia brand extends to almost all of their ventures: their construction company, Magnolia Homes; their magazine, The Magnolia Journal; their store and garden, Magnolia Market; their restaurant, Magnolia Table; and more. There’s definitely a common theme in the enterprises these two have founded.
We’ve never known exactly where the Magnolia brand came from. But in the final episodes of Fixer Upper, we’re going to find out.
The final episode is set to air tonight, and as a special treat to fans, the Gaineses have been doing sort of an extended final season, peppering the show with behind-the-scenes filming and interviews with their family. In a sneak peek of the series finale, Chip is shown telling the couple’s four kids — 12-year-old Drake, 11-year-old Ella, 9-year-old Duke, and 7-year-old Emmie — the story behind the family company’s name.
“You know what’s interesting about a magnolia tree?” he says. “One of mama and I’s first dates, I climbed up a magnolia tree and I pulled her off a magnolia bloom and I gave it to her.”
OK, how sweet is that? We knew this family loved magnolia trees, but we didn’t know they were that significant.
“We love magnolia trees. It really embodies our company. It’s basically become our mascot,” Chip continues in the clip. “So every project we do, we love to plant a magnolia gem.”
Fans of Fixer Upper are a little heartbroken now that the beloved series is coming to an end, but this is clearly far from the last we’ll see of the Gaineses. They’re stepping back from just that one part of their empire because they want to spend more low-key time as a family.
“We’ve kind of all grown together. With the audience, they’ve come alongside with us. On the other side, there’s so much encouragement,” Joanna said during an appearance on Today soon after the announcement was made that this season of Fixer Upper would be the last. “Even though it was sad, they get it. We have this young growing family, and I just think that was one of the biggest reasons why we wanted to end the show.”
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In the spring issue of Magnolia Journal we’re focusing on living with intentionality. We're talking about the art of letter writing, hosting a garden party, and sharing fresh recipes. What’s your favorite article from this issue of #MagnoliaJournal? Thanks for sharing, @whitetailfarmhouse!
But their Magnolia companies are still thriving. Anyone who needs their Gaines fix just needs to check out their magazine or website or Instagram.