Updated Feb. 21, 2018, 11:45 a.m. PT: Demi Lovato recently took time out of her busy schedule to speak with SheKnows over the phone to discuss her latest musical endeavors. In the run up to her exciting partnership with CAST Centers, Lovato has also recently partnered with two major companies for a new venture.
As it turns out, Lovato’s part of an exciting new endeavor from Mastercard and American Airlines wherein these companies have “curated a ‘priceless’ collection of events just for cardmembers to help them pursue their passions and create memories they will cherish for a lifetime,” with Lovato contributing her talents as a performer to the mix.
So, what got Lovato excited to perform this series of concerts as part of her new partnership? “The partnership was presented to me, and I thought it was a great opportunity for me to perform intimate shows with my fans, which is really cool, so I said yes.”
Originally published January 25, 2018: Fans who go to a Demi Lovato show on her next tour will get more than just music therapy. Lovato is partnering with CAST Centers, an organization that promotes mental health and wellness, to provide inspirational speeches and group therapy to concertgoers during her 2018 tour, and honestly, it’s genius.
Lovato is a co-owner of CAST and was actually a patient there in 2011 when she was struggling with her own mental health. Throughout her career, Lovato has been open about her struggles with bipolar disorder as well as her long road to sobriety. Her upcoming partnership with CAST isn’t new — during her 2016 tour with Nick Jonas, she offered similar services at her shows.
“It’s basically like a therapy session before the concerts and we have speakers from all over and we’re also helping out with different charities from around the country,” Lovato said on Good Morning America this week. “So it’ll be an incredible, very moving and inspiring experience.”
She continued, “I want to do this because one, it was such an incredible experience the last time we did this on tour. I’ve actually met people that go to CAST because they went to CAST on tours and realized they needed to get sober or they needed to better themselves in some other way, and it’s changed lives and I want to be able to do that again. It’s a part of my whole… life, about giving back and I think it’s really important that I continue to do this while I’m on tour.”
Lovato’s 2018 tour will feature DJ Khaled and Kehlani and is set to start Feb. 26 in San Diego.