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Lady Gaga’s Next Big Gig Is One That Fits Her Brand Perfectly

When it comes to Lady Gaga, you cannot — and should not — try to pigeonhole her. She’s an artist who is consistently taking risks, and in doing so, she manages to surprise us all. It’s a method that has managed to work in her favor many a time. Now, she’s taking another big risk that will no doubt pay dividends in the future. It’s also, coincidentally, very on-brand for the beloved pop star.

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On Tuesday, Dec. 19, it was announced by none other than Gaga herself that she would be taking up a two-year Las Vegas residency. The move — already made by pop greats like Britney Spears, Mariah Carey and the Backstreet Boys — is definitely going to be an exciting one for Gaga, a born entertainer and larger-than-life artist who regularly thrives on the energy of the audiences she performs for. Las Vegas is an incredible fit for her brand and for her career, which is starting to comfortably plateau as her successful Joanne world tour is finally shuttered. Performing in one of America’s flashiest cities feels like a perfect fit for a pop star whose brand is arguably made of larger-than-life imagery and flashy performances. However, it’s also admittedly a bit oddly timed since most pop stars head to Las Vegas in the twilight years of their career and sometimes even after they’ve peaked. What gives, Gaga?

Gaga made the first of a series of Instagram posts on Tuesday afternoon. She posted a photo of herself signing a document and looking up into the camera with the caption, “The rumors are true!”

Rumors, dear Gaga? What rumors? Well, she took care of that curious question shortly thereafter by posting another photo of herself raising a glass to what is likely her successful future stint at the Monte Carlo Hotel & Casino’s Park Theater in Las Vegas. Caption: “I’m gonna be a Las Vegas girl!”

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According to the E! News report, Gaga will begin her two-year Las Vegas residency in December 2018, but more information on tickets and show dates will be released further down the line. In an official press release also posted by E! News, Gaga gave a statement about why she was undertaking a Las Vegas residency now (the move is one frequently made by performers in the later years of their career) and what it means to her as an artist.

“It’s the land of Elvis, Tony Bennett and Frank Sinatra, the Rat Pack, Elton John, Judy Garland and Liza Minnelli. It has been a life-long dream of mine to play Las Vegas,” she explained. “I am humbled to be a part of a historical line-up of performers, and to have the honor of creating a new show unlike anything Vegas has ever seen before. I’ll tell you exactly what I told my MGM and Park Theater partners — you can count on this performer always for one thing… I’ll leave my heart on the stage every single night. Thank you to my fans for always believing in me. Meet me in Las Vegas baby, we did it!”

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It’s been one heck of a year for Gaga. It included the aforementioned massively successful Joanne world tour and her publicly documented battle with chronic, debilitating pain from fibromyalgia. On a happier note, it also included her engagement to boyfriend Christian Carino. This is certainly another big win for Lady Gaga, and it will undoubtedly be fun to see just how her Las Vegas residency comes together over the next year.

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