Chip and Joanna Gaines have come up with a clever way to encourage people to help send relief funds in the wake of what is now Tropical Depression Harvey.
The couple, who stars in the HGTV show Fixer Upper, are selling T-shirts with the slogan “Texas Forever” on them. All of the proceeds will go toward Harvey relief efforts.
The campaign has already been a success as the Gaineses shared on Instagram, “Last night we announced that 100% of the proceeds from @magnolia’s Texas Forever shirts that are purchased between now and September 30th will be donated to Hurricane Harvey relief efforts. There has already been an overwhelming response and we couldn’t be more thankful. Please be patient with us as we are working to get each and every shirt out as quickly as possible! Thank you all for jumping in — there’s just something special about coming together to help neighbors in need.”
As of just yesterday, the couple had already sold over 35,000 shirts.
The Gaines’ efforts are some good news among a sea of trouble following the hurricane. Insurance company Hannover Re predicted insurances loses as high as $3 billion, while AccuWeather predicted the storm will have a $190 billion effect on the economy, NBC News reports.
So far, at least 30 people have died.
You can join the Gaines’ cause by buying a shirt too. They are selling them for $26 on their website. Just keep in mind, shipping times will be delayed.