Could That Pepsi Commercial Ruin Kendall Jenner's Career?

Apr 6, 2017 at 10:10 a.m. ET
Image: Getty Images

By now, you’ve heard all about that deeply ill-advised Pepsi commercial starring Kendall Jenner. You’ve probably watched it and seen all the memes and read all the tweets. It wasn’t a good scene, and we’re glad they pulled the ad, though we’re still seriously confused as to how in the world that storyline was approved in the first place.

“Pepsi was trying to project a global message of unity, peace and understanding,” the brand said in their short apology statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

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Thing is, Kendall Jenner is an adult. She definitely saw the commercial before it went live. And she did it anyway. Clearly, she’s embarrassed by the whole thing — all mention of the ad has been deleted from her social media, though you can still watch the full video on the Kendall and Kylie YouTube account. We’re sure that will be deleted soon, but for now, here it is in case you still haven’t seen it:


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Jenner was spotted by the paparazzi arriving in Paris today, and instead of saying hello or even giving a quick wave, she covered her face in her hands. She was clearly on a long flight to Paris while the thick of the controversy was happening today, and we’re sure she was none too pleased to land and discover what was happening. But again, what did she expect?

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According to a source, the commercial was apparently only supposed to air overseas, which is strange — and also why should that matter? It’s still completely tone-deaf, no matter where it airs. Plus, Jenner originally posted to Twitter and Instagram about the ad, so... hmm. The source added that the model is devastated by what’s happened, according to ET. "This is the first controversial campaign she has been involved with," the source said. "Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face."

So what’s going to happen next for Kenny? "This is not a career breaker for her,” the source said. Thing is, we’re sure that’s true. But for now, she’ll probably lay low for a while. Stay tuned for her apology — we’re surprised it hasn’t been issued yet.