When you’re living in a world where everything is viewed through a heavily Instagram-filtered and Photoshopped lens, it’s always refreshing to see celebs dare to go public without an iota of retouching. And Lena Dunham just gave us a nice, big breath of fresh air.
Dunham and her Girls co-star, Jemima Kirke, star in a new campaign for the Lonely Girls Project, a lingerie company that aims to celebrate “the strength and individuality of women,” according to its website. The pictures from the campaign just hit the internet this week, and the photo shoot is nothing less than gorgeous.
FYI: Dunham is wearing the Penny Underwire, while Kirke wears the Bonnie Underwire in the above photo — just in case it moves you to do a little shopping.
Doesn’t it feel good to see a diverse representation of women in lingerie? The Lonely Girls Project — which is based out of New Zealand — thinks so, and all of its advertising is filled with women that hail from all over the globe.
“Inspired by the women who wear it, each Lonely collection is part of an ongoing conversation that maintains a consistent design ethos committed to outstanding comfort, unique signature silhouettes, and custom prints and fabrications,” the Lonely Girls website proclaims. “Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way.”
We’re not the only ones who are digging on Dunham and Kirke’s body-positive shoot. Twitter has been buzzing with praise.
We can only hope that this shift in advertising will continue.
What do you think of Dunham and Kirke’s new campaign for the Lonely Girls Project?
Before you go, check out our slideshow below: