Advertisers want nothing to do with the Duggars.
Even though 19 Kids and Counting was canceled in the wake of all the scandals that plagued the family last year, they’re back on the air now with a spinoff, Jill and Jessa: Counting On. But with how much controversy the seemingly innocent show is already causing, it may turn out to be more trouble for TLC than it’s worth.
Seven major brands that had ads that appeared during the first episode of Counting On have released statements slamming the Duggars and apologizing for advertising during the show.
“Cicis prides itself on being a family-friendly restaurant,” a rep for Cicis Pizza said. “We recently made a large advertising buy on cable television that spanned several networks but did not target any particular program. When we learned one of our ads was placed adjacent to controversial programming, we took immediate action to stop it.”
Another was The UPS Store, which released a statement saying, “It was not our intention to advertise on the program. This specific program is [now] on our list of exclusions as well as any other potential Duggar programming.”
Verizon Wireless went so far as to say it never even intended to advertise on TLC, and Michigan’s tourism bureau, Pure Michigan, slammed the show in a statement that read, “The Pure Michigan ads were not supposed to air during this program, and we were disappointed to hear that they had. We contacted TLC immediately after learning about this mistake, and have been assured no Pure Michigan ads will run on this program moving forward. The Counting On program does not meet our brand guidelines.”
WhiteWave Foods, Choice Hotels and Mattress Firm also released statements or had reps who made comments condemning the Duggars and promising that their ads will no longer appear during Counting On.