Has Kylie Jenner taken her business empire too far?
One famous Kylie says yes — Australian pop star Kylie Minogue is trying to stop Jenner from trademarking her first name.
Minogue says if Jenner is allowed to trademark “Kylie,” it will cause confusion between the two and dilute Minogue’s brand, while Jenner wants to own the trademark on the name for advertising and endorsement purposes. KDB, a Melbourne, Australia-based business representing Minogue in the battle, filed its opposition to Jenner’s claim with the United States Patent and Trademark Office last week.
Minogue, who has been on the pop music scene since the 1980s, provided numerous logos she has used to promote her music in her claim, also alleging that fans around the world often refer to her simply as “Kylie.” She also says she has a case against Jenner because she’s owned the domain kylie.com since 1996.
Minogue has said previously to The New York Times that she was never as popular in the U.S. as she was in Europe, Asia and Australia, but she still had a number of hits in America, including 1988’s “The Loco-Motion” and her 2004 Grammy winner, “Come Into My World.”
In her opposition paperwork, Minogue also throws a little shade at Jenner, calling her a “secondary reality TV personality,” calling her out for her “photographic exhibitionism” on social media and drawing attention to times Jenner’s photos have been criticized by organizations for disability rights.
And over the weekend, Minogue took to social media to take one more jab at Jenner.
Hello….. My name is KYLIE #lightyears
— Kylie Minogue (@kylieminogue) February 28, 2016