Beauty site's apology for Whoopi confusion has people scratching their heads

Feb 29, 2016 at 2:31 p.m. ET
Image: WENN

The website Total Beauty tweeted out a red carpet photo on Oscar night, writing, "We had no idea @Oprah was tatted."

One problem: The photo was of Whoopi Goldberg. An embarrassing mistake by any standards, but especially hard to swallow in the year of #OscarsSoWhite.

The site eventually took down the tweet and replaced it with an apology, which has been retweeted over 900 times. They wrote, "We’d like to apologize to Oprah and Whoopi, as well as everyone we’ve offended. It was our error, and there are no excuses. We’re sorry."


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Hours later, they updated the apology to include a donation made on behalf of Oprah and Whoopi. According to Twitter, they will use "this #Oscars #SNAFU as an opportunity to donate $10k to @whoopigoldberg & @oprah's charity of choice. #ThatsNotOprah #WeMeanIt".


Oprah gave a gracious response through Gayle King's Instagram. Posing with a shocked look on her face, King wrote, "@Oprah & favorite daughter watching #Oscars & seeing @totalbeautyeditors snafu! We all love @whoopigoldberg but we don't all look alike! Jeeeze!"


For her part, Goldberg laughed off the mistake via satellite on The View. "I feel pretty good if you’re comparing me to Oprah, saying I look like Oprah. That’s not a bad thing. It could’ve been a lot worse," she said.


She also let the editors off the hook for that 10k. "They don’t need to do that," she said. "Just know it happens. People make mistakes all the time. We’ve done it on the show.”

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Even with all those A-listers in one room, the Oscars are never totally perfect (think Jennifer Lawrence tripping multiple times and the juicy rumor that Marisa Tomei was never supposed to win her Best Actress in a Supporting Role award for My Cousin Vinny). We can all learn one lesson from this: the importance of fact-checking.

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