Chris Martin offered a very small gesture to his Devanagari-reading fans last night during the Super Bowl 50 halftime show.
In the face of the “Hymn for the Weekend”-fueled cultural appropriation controversy, there was quite the buildup to Coldplay playing the Super Bowl 50 halftime show. How would they prove they weren’t just hijacking Indian culture, trying it on like the paint-splattered jacket I assume Chris Martin has had on since the video filmed, only to be cast aside when they find another “cool” hook? Should we stop asking questions and just listen to Beyoncé?
Coldplay tried to appease the haters with a teeny, tiny shout-out: the word “Coldplay,” written in Devanagari script on their drum kit and on the back of their piano.
What, no idealistic “Believe in Love” messaging for the Hindi speakers out there? At least, that’s what upset a few viewers — while some were on board with it:
The reasoning behind this flat gesture is unclear. Maybe Chris Martin is simply feeling inspired by Indian culture lately. So much so, the band even tweeted out their plans to visit in the near future:
In case you have any doubt that Martin’s heart is in the right place, he displayed his Global Citizen armband as part of his role as an ambassador for the organization working to eradicate global poverty. The org puts on a Global Citizen Festival in NYC every year, which Coldplay headlined in 2015. You know Chris Martin just loves to talk about his charity work. Why aren’t he and Gwyneth Paltrow together anymore again?
Before you go, check out our slideshow below.