More actors are getting on board with protesting this year’s Oscars for its lack of nominees of color.
The latest is Jane the Virgin star Gina Rodriguez, who has started a new movement that aims to draw attention to the small number of Latino actors who are nominated for the awards.
In a post to Instagram that she calls Movement Monday, Rodriguez paired a photo of Latino actor Oscar Isaac, who starred in 2015’s Ex Machina, with a challenge to the “55 million Latinos in this country” to create a more diverse Hollywood amid “all this Oscar talk.“
“With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen,” she wrote. “There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv [sic] show soar to the highest viewers possible.”
Rodriguez’s theory? If movies starring Latino actors made more money, they’d be more likely to bring in award nominations.
“My solution is this, support is needed,” she wrote. “Right now there isn’t one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don’t believe we can make their money back.”
And she wants the movement to start with Latino moviegoers.
“I am told time and time again ‘Latinos don’t watch Latino Movies. Latinos don’t support each other,’ and sadly that is true,” she explained. “The industry sees money, the excuse can’t just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community”
She also revealed that she plans to share a photo of a new Latino artist every Monday to continue the conversation.