Toronto YouTube sensation Lilly Singh likes to spend her time pontificating about topics ranging from what the world would be like “if boys got their period” to what your Chanel perfume would be like if it suddenly took human form and how she’d make out in The Hunger Games. And this is no mere hobby of hers — she’s totally a millionaire, with over 7.5 million people tuning in to her YouTube channel. Jealous? You should be.
For the second time, Singh has found herself on Forbes‘ 30 Under 30 list. This year the 27-year-old Canadian star was listed in the Hollywood and Entertainment category, while last year she was on Forbes‘ list of YouTube millionaires, clocking in at a cool 2.5 million.
Singh’s success is due in part to the fact that she knows her audience — she chooses to crack jokes about topics that resonate with a broad range of young people, like relationships, dealing with your parents and “types of farts.” But she’s also not afraid to tackle harder-hitting issues like “types of racism” and “the difference between brown girls and white girls.”
“You need to know who your ideal viewer is, and mine is a 14-year-old screaming female. And I’m thrilled about that. I am thrilled,” Singh told The Star last year.
Forbes noted that Singh was part of a new wave of celebrities who’ve made their names through social media: “Lilly Singh is part of a new generation of stars that has used YouTube to gain a following,” writes Forbes. “This Canadian comedian, known to her fans as Superwoman, both raps and performs stand-up; she made millions last year thanks to a world tour and other ventures.” Singh finds herself in the company of stars like Zendaya, Alicia Vikander and Brie Larson.
Singh gave some advice to anyone hoping to follow in her footsteps — namely, get serious: “If you want to make YouTube your career, you have to accept that it is also a business,” she told The Star. “I know everyone’s like, ‘It’s my passion, it’s my hobby.’ And that’s fine, I support that. But if you want to make it your career, it does have a business side.”