Thanks to iPhone videos and social media, the embrace blew up around the web and fans praised the couple for their uninhibited affection.
Talk about some clever publicity, if what sources are reporting is true.
“They are loving this attention and are working with producers now on more ways to let their love shine on air because the audience clearly loved it!” an insider said, adding, “Blake and Gwen are not in full on lovey couple mode and not just when they are in front of an audience. When they are not needed on set, they are in her dressing room alone with the door closed.”
Of course, that embrace wasn’t the only flirtatious moment the two shared throughout the show this week. Extra reports that at commercial breaks, Shelton would head over to Stefani’s chair so the two could talk more intimately. The two even apparently left the building during a break so they could have some alone time.
Shelton and Stefani confirmed they were seeing each other about two weeks ago. The two both divorced their respective spouses, Miranda Lambert and Gavin Rossdale, around the same time and reportedly bonded over their shared feelings.
So while it seems that hug may have been planned, it would be really hard to fake a whole show of stolen glances, blushes and anticipated time together if there weren’t some serious sparks flying between these two.