Leona Lewis using Grindr to promote her album could be a genius move

Sep 16, 2015 at 1:38 p.m. ET
Image: WENN.com

From singing Christmas carols to promoting herself on Grindr, this is where X Factor UK alumna Leona Lewis is at these days.

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The Islington-born songstress made the decision to leave Simon Cowell's record label Syco in 2014, which she recently talked about in an interview with The Independent. Lewis revealed that she made this decision because she was "at that stage [where] all they were doing was holding me back from fulfilling my potential." But now that she's free from Cowell she's made a rather unorthodox promotional move — although it's one that's good news for Grindr users.

Lewis is selling her brand new album I Am on the dating app and for a limited time fans can download the album for the tiny sum of $4 (that's £3) — a sweet deal, considering her non-Grindr-using fans have to pay the equivalent of £6 on iTunes.

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Grindr's Twitter page shared the promotion, urging fans to get their hands on this very special deal.

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But there has been a rather mixed bag of reactions when it comes to Lewis' promo.

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Oh how times have changed.

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But these fans (we assume they're fans) couldn't be happier.

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What do you think of Leona Lewis promoting her album on Grindr? Is it a brilliant move? Let us know your thoughts in the comments below.

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