11 Thoughts we had watching Kim Kardashian's bizarre energy drink commercial

Jul 29, 2015 at 5:11 p.m. ET
Image: Will Alexander

What do Kanye West's "Bound 2" video and Hype Energy drink's new short film have in common? They both star Kim Kardashian and they're both bizarre as all get-out.

We watched the newly released short film featuring Kardashian about five times through, and we're still trying to process everything we saw. What exactly did we just witness?

Take a look.

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Apparently, we're not the only people out there to be left scratching our heads. At press time, the official YouTube video has 195,599 views, but no comments. Not one single comment. In this day and age, a video with no comments is as rare as the Hermès bag formerly known as the Birkin.

Kardashian and Hype have managed to confuse everyone so much that there are simply no words. Well, maybe there are some words. Here's what we were thinking while watching the short film.

1. What the F is Hype Energy?

Hype energy drink

Image: Hype Energy/YouTube

Seriously, though — between top contenders like Red Bull, Monster, Rockstar and NOS, to name just a few, how on earth is there enough room in the market for other companies to compete?

2. Yes, Kim, we know you have a gargantuan ring

Kim Kardashian

Image: Hype Energy/YouTube

Do you have to keep throwing it in our faces? Sheesh.

3. Audrey Hepburn fans are going to be seriously POd

Kim Kardashian

Image: Giphy.com

Kardashian is obviously imitating Hepburn's look from Sabrina and, let's be honest, it's kind of a desecration. That being said, we kind of love the classic look on Kardashian.

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4. Hype does not give you wings

Hype energy

Image: Hype Energy/YouTube

Drink Hype, fall off your bike?

5. Drinking Hype is super relaxing

Kim Kardashian

Image: Hype Energy/YouTube

Falling asleep next to a product that's supposed to give you energy isn't exactly the marketing strategy that we would have gone for, but we'll roll with it.

6. Boobs

Kim Kardashian

Image: Hype Energy/YouTube

Don't deny it, you were thinking it too.

7. Wait... is she Marie Antoinette?

Kim Kardashian

Image: Hype Energy/YouTube

First we were in the 1950s and now we're throwing it way back to the 1750s. Hype is an energy drink for the ages!

8. Maybe we do like Kim as a blonde

Kim Kardashian

Image: Hype Energy/YouTube

Kanye can't be wrong about everything.

9. Auntie Em? Is that you?

Kim Kardashian

Image: Hype Energy/YouTube

Poor Kimmy is just as confused as we are.

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10. Brain... exploding

Kim Kardashian

Image: Hype Energy/YouTube

We just hopped from Audrey Hepburn to Marie Antoinette, then back to Audrey Hepburn and now, well, we're not really sure how to describe this.

11. Don't open that can!

Kim Kardashian

Image: Hype Energy/YouTube

Seriously, it will explode.

Can you offer any deep insights to the short film? Let us know below.

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