Listen up: Gwyneth Paltrow is the OG of celebrity lifestyle brands, and she would appreciate it if you knocked off the comparisons to other actress’ businesses.
The star said that comparing Goop to the companies started by other female celebs like Blake Lively, Reese Witherspoon and Jessica Alba isn’t just unfair, it’s misogynistic.
“I wonder if George Clooney would be asked about Puff Daddy’s ancillary liquor line,” she told Time magazine when asked about the similarities. “I’m fascinated how the media in particular are so confounded by entrepreneurial women doing something outside of their box. Jessica [Alba], especially, who’s a friend of mine — our businesses could not be more different. There’s not a lifestyle piece to her business. The fundamentals of our sites are very different. Reese launched — our businesses have similarities, but hers has retail.”
“People are grasping at straws to tie us together and I get it, because it makes a good story, but I’m slightly offended by this sort of generalization that happens with myself and Jessica and Reese and Blake. Yes, there are similarities. But there aren’t stories in Time written saying, ‘Wow, look at Arnold Schwarzenegger, who did x, y, and z!’”
At the end of the day, she said, it’s about the work — and any perceived competition in the press just does not exist.
“I think you just put your nose to the grindstone and build your business and scale the best way you know how. You just keep going in hopes the story becomes not people pitting women against each other, which is not founded in truth. There’s no competition. None of us think we’re in each other’s space,” she said.
“I think we’re in a funny time for women. We are more and more the breadwinners in families across America or contributing equally; there’s a shift happening sociologically and psychologically. People are wrestling with this new archetype of being a woman with a brain who’s also sexual and trying to do more than one thing at a time. I also feel proud. Why would I not want to do that, if it’s a passion?”
In fact, Paltrow is so serious about growing her own brand that she has taken 2015 off from filming to focus on Goop — so don’t look for her on the big screen anytime soon.