Once dependent upon the Kardashian cash machine, Caitlyn Jenner is now poised to rake in her own money hand over fist.
The former Olympian had become the pop culture model of the beleaguered husband for her role as the afterthought of a husband to Kris Jenner, but since the Vanity Fair article showing her rebirth as Caitlyn, she now has more power than ever — and that could translate into some major Benjamins.
“First off, now she’s getting such a huge audience. All the media is paying attention. Media attention transfers into promoting [her docuseries, I Am Cait] and the speaking fees will increase,” Dan Schawbel, author of Me 2.0 and Promote Yourself, told People, adding that Caitlyn could make “millions, hands down.”
And Jenner definitely knows this: She just signed a deal with Jeff Frasco, a top agent at CAA who also represents Carrie Underwood, Simon Fuller, Gordon Ramsay and David Beckham. In addition, she is positioning herself to help the LGBTQ community as much as she can with her new notoriety by working with the CAA Foundation to advise her in that direction.
Her ex-wife, Kris, no longer has any hand in managing her career at all.
“She’s certainly going to be the face of transgender people and I think that’s a positive,” Henry Schafer, pop culture brand tracking specialist, told People.
With that position can come criticism, and Jenner is not unaware of that. “I’m not doing it for money,” she told Vanity Fair. “I’m doing it for my soul and to help other people. If I can make a dollar, I certainly am not stupid… I will never make an excuse for something like that.
“The only thing I want out of this is just to help people,” she said on Keeping Up with the Kardashians: About Bruce. “Not just the transgender community — it’s really bigger than that. It’s so much more. There are so many things about tolerance toward people, about understanding of people.”
Sounds like a great plan — we can’t wait to see it in action.