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Gwyneth Paltrow says Goop haters just don’t understand

Gwyneth Paltrow is no stranger to being the internet’s punching bag.

But the founder of Goop, an incredibly successful lifestyle site, has come a long way from some of the controversial statements she’s made in the past. And she’s meeting the haters head-on, explaining to them that they don’t understand her life or her company.

During an interview with Bloomberg, the Oscar-winning actress explained the difficulties she’s faced in trying to build her own company from the ground up.

“I was a fool and I had no idea what I was getting myself into,” she said. “But I have to say it’s been incredibly rewarding. I learn so much every day, and we’re in a really exciting time in the business right now and it’s amazing to be the creative force and also to understand what’s going on on the fiscal side and with raising money and all of that. It’s very challenging. It’s a side to me that I didn’t necessarily know that I possess.”

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That’s a far cry from comments she’s made in the past, like when she famously said, “I am who I am; I can’t pretend to be somebody who makes $25,000 a year,” sparking ire from many.

And it seems like Paltrow, a mom of two, might be changing her tune when it comes to her kids’ privilege, too. She once famously quipped, “I would rather die than let my kid eat Cup-a-Soup,” but now, it sounds like she might be behind the idea of her kids working for what they have rather than living in privilege due to her success. Or, at least, she’d like them to take over Goop someday.

“I never wanted to do a proprietary brand,” she said. “I wanted it to be its own thing that my children can run one day if they want to!”

OK, so there’s more to it than just the idea of her kids having jobs.

“I very much want Goop to be its own standalone brand,” she said. “I know at this point it’s inextricably me, but we are a team of amazing people who bring incredible ideas to the site and it’s not only me, and my dream would be that in 20 years people would sort of recollect that I had something to do with it at one point and my involvement would be less essential.”

Regardless of the fact that this is more about the company than the kids, from turning up their noses at Cup-a-Soup to actually considering having jobs shows a lot of progress for the Paltrow kids.

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What do you think? Does Gwyneth Paltrow seem to be checking her privilege? Head down to the comments and let us know what you think about her latest comments.

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