Who is Owen Jones and why is he touring with Paloma Faith?
You might have read his column in The Guardian or watched him share his political views on shows such as BBC1's Question Time, Channel 4 News and ITV's Daybreak.
However, you probably haven't ever associated writer and commentator 30-year-old Owen Jones with pop music. Until now.
Jones has confirmed that he's opening for Paloma Faith on her upcoming shows in London and Brighton. He told Time Out that Faith "got in touch" and that they then went for coffee. He revealed that the Brit Award winner is "politically engaged, politically interested," and that she is "worried some of her fans are turning to UKIP."
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Faith's solution? Provide her fans with some left-wing political commentary before her performance.
"[Faith is] kind of interested in the old tradition, that used to be more commonplace in the '70s and '80s, of music and politics linking up," Jones added, before saying that he wants his opening slot to help the audience "leave with more hope than they entered" with.
"I want it to be upbeat," he said. "Nothing worse than if people were like, 'Oh blimey, some preachy pre-pubescent Macaulay Culkin lookalike is ranting at me about politics — this isn't what I signed up for.' I'm not going to patronise people."
Jones, who describes himself as a "4th generation socialist," is on the National Advisory Panel of the Centre for Labour and Social Studies, a left-wing think tank. His first book, Chavs: The Demonization of the Working Class, was long-listed for the Guardian First Book Award, and his second, The Establishment and How They Get Away With It, was published in September 2014.
Paloma Faith plays The Brighton Centre on March 12 and London's O2 Arena on March 25. The big question up for debate is what will her fans think of her interesting choice of support act?