Helen Mirren is more than “worth it” in her hilarious new ad spot for L’Oréal Paris.
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The British actress was named a brand ambassador for the cosmetics giant last fall and her first ad was more than worth waiting for. She’s promoting the brand’s Age Perfect line, which is a perfect fit for an actress who could be a case study in aging not only gracefully, but with style.
In the ad, we see Helen speaking straight into the camera, saying, “Ever feel like you go unnoticed? And when you aren’t… well, enough.”
As she speaks, she shows off her brilliantly dry British humor — a younger woman gives up a seat on a bus to the gray-haired actress, who gives the younger lady some downright impressive side-eye.
Leave it to Helen to show us how to rock a super-sexy black dress, leather jacket and bright red lips. By the end of the ad, she looks hotter than most women half her age. It’s definitely worth a watch — check it out below and get ready to love Helen even more than ever.
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The ad also puts a new spin on L’Oréal’s famous tagline, “Because you’re worth it.”
“So are we worth it?” Helen asks as she eyes a very athletic, very good looking younger man in the distance. “More than ever,” she adds.
According to E! News, the partnership between the actress and the brand was revealed back in October.
“I have always loved the L’Oréal Paris brand, and I am truly delighted to become an ambassador and join such an impressive group of high-achievers,” Mirren said at the time. “I am not gorgeous, I never was, but I was always OK-looking and I’m keen to stay that way.”
She joins the ranks of a number of famous L’Oréal ambassadors, including Blake Lively and Twiggy — it’s a classy bunch if we’ve ever seen one.