Why Taylor Swift trademarking her lyrics was a smart move on her end
The list of things you can't put Taylor Swift's now-trademarked phrases on is a little ridiculous.
OK, it's a lot ridiculous.
The dominating pop professional has a lot of things trademarked including, but certainly not limited to, her signature and initial logo(s). But most recently, she has taken to trademarking phrases from her latest insanely successful album, 1989.
Yeah, we are serious.
In case you were wondering, T-Swift has just taken ownership of the phrases: "Party Like It's 1989," "This Sick Beat," "'Cause We Never Go Out of Style," "Could Show You Incredible Things," and "Nice to Meet You, Where You Been?"
And to keep you out of hot water, we wanted to let you know you can no longer put these phrases on the following items:
- Non-medicated toiletries; Non-medicated preparations for the care of skin, scalp, body or hair; Skin soap;
- Sun care products; Key chains; Decorations; Ornaments; Containers, Recordings; Digital media;
- Downloadable multimedia; Ringtones; Sheet music; Songbooks; Accessories for mobile telephones, Jewelry;
- Jewelry boxes; Jewelry pouches; Charms; Lockets; Lapel pins; Ornamental pins; Ornamental buttons;
- Clocks; Watches; Musical instruments; Accessories for musical instruments; Guitars; Guitar accessories;
- Guitar picks; Guitar straps; Drumsticks; Paper products; Printed products; Printed publications; Stationery;
- Stickers; Decals; Decalcomanias; Removable tattoo transfers; All-purpose carrying bags; Bags; Handbags;
- Backpacks; Totes; Shopping bags; Luggage; Luggage accessories; Wallets; Key wallets; Home décor;
- Furniture; Containers; Pillows; Cushions; Frames; Mirrors; Ornaments; Wind chimes, Beverageware;
- Glassware; Dinnerware; Disposable dinnerware; Tableware; Cookware; Kitchenware; Household utensils;
- Containers, Lanyards; Straps; Cloth bags; Canvas bags; Storage bags; Kitchen linens; Table linen;
- Bath linens; Bed linen; Household linen; Pot holders; Towels; Beach towels; Blankets; Throws; Apparel;
- Clothing; Aprons; Headwear; Headbands; Hosiery; Footwear, Hair accessories; Hair ornaments; Hair bands;
- Hairpieces; Wigs; Ribbons; Clothing accessories; Charms; Shoelaces; Shoe[s]; Toys; Bean bags;
- Ornaments; Christmas stockings; Christmas tree decorations; Christmas tree ornaments; Christmas tree accessories;
- Retail services; Online retail services; Computerized online ordering; Promotional services; Providing consumer information, Entertainment services;
- Educational services; Public appearances; Non-downloadable content; Non-downloadable multimedia.
Now this seems totally ridiculous, as we've said, but it is also ridiculously smart on the songwriter's part.
She works hard for what she's got and to get to where she is, and it is completely reasonable for her to want to protect her brand and what she has built.
You've got to understand the way the music biz works nowadays. Artists are fighting to keep ownership of their work. With internet piracy and digital downloading, they don't make the kind of money they used to off album sales, even super successful musicians like Swift. They have to make money on the peripherals, namely, merchandise sales.
Swift's trademarks seem crazy smart now, don't they?
It is interesting to note that "Shake It Off" is missing from the newest set of trademarks, so maybe there will be more trademarks in the near future?
Either way, great business move. Kudos, Tay, and sorry guys, I'll have to get rid of the Taylor Swift potholders and temporary tattoos I made to sell outside the next concert. I know you all were looking forward to purchasing them. There goes my get-rich-quick scheme.