Oops! Justin Bieber did it again! What's next?

Jun 5, 2014 at 12:06 p.m. ET

Oh, come on! Clearly one scandalous video was not enough... Justin Bieber is in the hot seat yet again because of another racist footage leaked by TMZ.


Photo courtesy of Dave Bedrosian / Future Image / WENN.com

Yowza! Justin Bieber is really having a rough time right now. Yet another racist video of the singer was unleashed upon the world by TMZ on Wednesday. This one depicts the then 14-year-old Bieber singing a derogatory version of his hit "One Less Lonely Girl," replacing the word "girl" with the N-word and even making a grotesque reference to the Ku Klux Klan. So while we were all mesmerized by his flippy hair and adorable smile, this guy was chirping ignorance behind our backs… We feel so cheated. Take a look:

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Of course Bieber immediately jumped on the apology train, issuing his statement through Us Weekly:

"Facing my mistakes from years ago has been one of the hardest things I've ever dealt with," he told the magazine. "But I feel now that I need to take responsibility for those mistakes and not let them linger. I just hope that the next 14-year-old kid who doesn't understand the power of these words does not make the same mistakes I made years ago. At the end of the day I just need to step up and own what I did."

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But is this enough? With Bieber's ever-evolving "bad boy" image, newly brandished criminal record, capricious episodes of presumed entitlement and now two leaked videos of blatant racism (or complete unawareness), how will the singer reclaim his public image? While being a bit edgy never hurt anyone, discrimination is poison to the career of a celebrity. We're all waiting with bated breath for Justin's next move.

Bieber is already taking a step back from social media, visibly reducing the frequency of his posts, and is quick to issue apologies. Clearly even he realizes this could be catastrophic for his career. Right now, we think he should lay low and take a break. Clean himself up, plan for his next record (which has to be amazing) and hire a better publicist. Bieber needs to get out of the front-page headlines before he can make amends and prove he is not the spoiled, insensitive child painted in the tabloids.

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Obviously some Bieber haters would push for his deportation, but we're kinder than that. Plus, what would we do with him in Canada? Get your act together, Justin!

What do you think Bieber should do to help his public image?

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