If you haven’t been keeping up with Mr. Ron Burgundy and his hilarious deeds around the world, we got your back! We’ve rounded up the funniest and most memorable press tour moments.
Anchorman 2 is taking marketing campaigns to the next level by sending their leading man, Ron Burgundy (Will Ferrell), on a press crusade.
Ferrell, as Ron Burgundy, has been making the rounds on several television shows and commercials; the iconic character has even published his own autobiography and launched a Twitter account. It’s pure marketing genius!
This weekend, Burgundy made an appearance on KXMB-TV — a real newscast from Bismarck, North Dakota — to co-anchor the broadcast with Amber Schatz (the local anchor). Burgundy read real news during the 30-minute broadcast, infusing each headline with his own brand of humour and cracking jokes with the other anchors. He was hilarious! You can watch the highlights of the appearance below.
Burgundy’s press campaign is a definite game-changer. It’s been drawing a crazy amount of attention to the release of Anchorman 2 on Dec. 20, while deepening our love for the fictional San Diego newsman. As a little treat for your workweek, we’ve compiled our favourite moments from Ron Burgundy’s media blitz.
Ron Burgundy paid another visit to Conan (his previous visit was to announce the making of Anchorman 2) nearly two weeks ago to promote the release of his book, and it was a doozy! Burgundy shared his tips on how to survive a prison riot and performed a song written for Toronto mayor Rob Ford’s campaign. As you can tell, it was one funny guest appearance.
Burgundy published his autobiography, Let Me Off at the Top!: My Classy Life and Other Musings, on Nov. 19, and it is an absolute must-read. Not only is it brilliant marketing, but the book itself is actually hilarious. Burgundy runs you through his humble beginnings and ascent to fame, whilst providing useful tips for situations you will never find yourself in. In the words of this great, Scotch-loving anchor: “My name is Ron Burgundy, and what you have in your hands is a very big deal. It’s… my… life. It’s my words. It’s my gift to you.”
Promoting Dr. Who
To amp up the hype for his sequel in the United Kingdom, a clip of Ron Burgundy discussing the premiere of Doctor Who was released a week ago — although we must admit it was less of a discussion and more of a confused misunderstanding concerning the title of the show. But it’s definitely a slap-your-knee kind of funny, and Burgundy is as hilarious as ever. If the goal was to reach out to the Anchorman fans out in the U.K., we think he nailed it.
If you just can’t get enough of Ron Burgundy during interviews, now you have another option. Burgundy started his own Twitter account last year, and you can finally follow his moustache everywhere it goes. He mostly posts promotional material for the new film, but every single tweet is drenched in Ron Burgundy charm and wit. For example, in a tweet announcing Kristen Wiig’s involvement in Anchorman 2, Ron describes the actress as “a top notch talent with a high motor. And I hear she has a great set of buns.” You should follow him — effective immediately.
Another brilliant Ron Burgundy bit was released in November, disguised as an anti-piracy PSA. Ron, thinking he is doing an ad promoting prostitutes, colourfully describes methods of securing quality “evening entertainment” before realizing he was supposed to discuss film piracy. Funny stuff, and it still builds up the hype for the film!
Are you all hyped up for Anchorman 2?