You’ve probably seen celebrities wearing the Women Are Watching T-shirts by now, but may not know what the whole deal is about. So, we’ve put together some information as to why women are wearing the shirts and what the campaign really is.
The movement, which was launched by Lena Dunham, started early today when the actress and a bunch of her pals posted selfies of themselves wearing the “Lena <3 Planned Parenthood" pink T-shirts. The cause is dedicated to support Planned Parenthood Action Fund's Women are Watching campaign to get young women out to vote on Nov. 4.
So, to help you learn more about this movement, here are five things to know about Dunham’s new campaign.
1. Women are Watching is aimed to get women aged 18-29 to go out and vote Nov. 4. Unmarried women, women of color and young people make up about half the voting population, so it is important they get out and vote next month.
2. The campaign is mainly focused on women’s reproductive rights, trying to get them to vote for candidates that would keep their right to choose.
3. While Women are Watching is largely a liberal call to action, it’s also a good reminder to all women, Democrat or Republican, that if they want their voices heard they need to get out and vote for their political choices, whatever they may be.
4. One of Dunham’s goals is that women increase their voter turnout form the measly 46.2 percent that showed up in the polls for the last midterm elections in 2010. One of the best ways they can be heard is if they go out and vote for the candidates and initiatives that will carry out what they most believe in.
5. Women are Watching is about empowering women. “You empower yourself, you empower the women you love and you take control of your own body back from politicians who don’t want the best for you,” Dunham told Glamour magazine. Dunham’s fight is not only about reproductive rights, but also about other issues, including gender inequality in the work place, healthcare, the minimum wage and more.
Some of the celebs that have shown their support so far include America Ferrera, Mindy Kaling, Jenna Lyons, Sara Bereilles, Leslie Mann, Amy Poehler, Rashida Jones, Janet Mock and Gabrielle Union.
— Planned Parenthood Action (@PPact) October 30, 2014