Halle Berry thinks she has a handle on women’s desires: sexy and affordable bras, of course.
So she’s bringing them to you with her new and elegant lingerie line.
“I think I have a pulse on what American women want,” Berry said, according to Fox News.
The actress is one of the owners of the Scandale Paris line and is involved in all aspects of the design. The label began in Paris in 1932, but has since been revamped by Berry and her partners.
Berry was sure to say that while there have been some changes made to the company, “we’ve kept all the qualities of the Parisian sort of style intact.”
“It’s a fantastic opportunity to have this relationship with Halle Berry where she is a true partner in the business,” Scandale Paris co-owner Erik Ryd said. “We are delighted that she discovered Scandale and wanted to be a part of the brand’s future. Her knowledge of what women want matched with our lingerie expertise and Scandale’s rich heritage is what makes this collaboration so special.”
The line will be sold at Target and will feature 10 bras and panties. The best part about the line is that it will be affordable. According to Fox News, Berry even rocked one of the bras from her line, called the black illusions bra, beneath her black lace dress. The bra retails for under $20.
“I fell in love with Scandale while I was in Paris, because the brand reminded me of the city itself — beautiful and inspiring,” Berry said in a statement announcing the line. “I am excited for the US debut to be at Target and to launch the brand globally in 2015. I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades.”