The campaign, called “The Storytellers — New Creative Voices of The Twilight Saga,” launches this week, according to Media Post. The plan is to find at least five aspiring female filmmakers, who will direct shorts based on the already existing Twilight characters.
No word yet if these shorts will pick up following the final Twilight book, Breaking Dawn, or if these shorts will exist sometime in the in-between of the Twilight story. It could be that it’s at the filmmaker’s discretion, depending on what inspires them.
Though there is no official date as of now, the plan is to debut the films on Facebook sometime next year.
From the female directors, winners will be chosen by a Twilight superstar panel, including Meyer, Twilight director, Catherine Hardwicke, and star of the Twilight films, Kristen Stewart. Rounding out the panel, which will serve to mentor and judge the filmmakers, will be a group of leading ladies in Hollywood, including actresses Kate Winslet and Octavia Spencer and Frozen co-director, Jennifer Lee.
“The female voice is something that has become more and more important to me as I’ve worked in the film industry,” Meyer said in a statement.
Fan engagement will also be part of the filmmaking process, with viewers helping to choose the grand finale filmmaker, who will win prizes and career opportunities, according to Media Post.
No doubt, this idea came from the popularity of fan fiction these days. In case you didn’t know, E L James’ 50 Shades of Grey actually originated as Twilight erotica fan fiction. Think about it: Mysterious billionaire seduces innocent girl. Since that book did so well, it is getting a movie of its own, so it seems short films based on Twilight characters stand a good chance of becoming successful, as well.
“We think Facebook is a great way for us to introduce the world of Twilight to a whole new audience while re-energizing existing fans,” Lionsgate’s vice chairman, Michael Burns, told the New York Times. “This is just the beginning — a template, if you will. You can probably guess what might be coming next.” Burns didn’t elaborate on that teaser, except to say, “We love Stephenie Meyer.”