Leave it to The New York Times to study a couple’s branding coexistence in this new age of social media we live in.
10 Best-paired celebrity couples >>
Turns out, synergy is taking on a new direction in the age of Instagram and Twitter. Not surprisingly, prominent couples are benefiting quite a bit from collaborating self-promotion on a host of new online platforms.
The couple that tops the NYT‘s list: Kim Kardashian and Kanye West, obviously. These two brand moguls combined have an audience of nearly 30 million people. Thanks to posting plenty of lovey-dovey tweets and Instagram photos of family and love, while simultaneously supporting each other’s career endeavors, these two have perfected the new generation of what it means to be a power couple.
The NYT admits its list is not very scientific; instead, it was gathered from celebrities’ social influence and ways the named celebrities use that influence to effect their brand with their significant others. Plus, we have to admit, it’s lots of fun to see how these couples stack up.
Here are the other couples who make the NYT list:
Singer John Legend and Sports Illustrated model Chrissy Teigen
@JohnLegend: 5.66 million Twitter followers
@ChrissyTeigen: 502,000 Twitter followers
Actress Lena Dunham and singer/guitar player Jack Antonoff
@LenaDunham: 1.67 million Twitter followers
@JackAntonoff: 62,600 Twitter followers
CNN host Brian Stelter and traffic anchor Jamie Stelter
@BrianStelter: 233,000 Twitter followers
@Jamie Stelter: 11,800 Twitter followers
New York Knicks forward Carmelo Anthony and TV personality and author La La Anthony
@CarmeloAnthony: 5.23 million Twitter followers
@Lala: 3.08 million Twitter followers
Celebrity stylist Brad Goreski and Will & Grace executive producer Gary Janetti
@MrBradGoreski: 274,000 Twitter followers
@GaryJanetti: 154,000 Twitter followers
YouTube stars ShayCarl and Colette Butler
@ShayCarl: 612,000 Twitter followers
@Katilette: 330,000 Twitter followers
Facebook co-founder Chris Hughes and New York 19th Congressional District candidate Sean Eldridge
@ChrisHughes: 37,300 Twitter followers
@SeanEldrige: 12,000 Twitter followers
Microsoft co-founder Bill Gates and Melinda Gates
@BillGates: 16.9 million Twitter followers
@MelindaGates: 534,000 million Twitter followers