Britney Spears is expanding her brand. Besides her successful music career, residency in Las Vegas and perfume portfolio, the “Toxic” singer is diving into the world of lingerie.
On Wednesday, the pop star announced that she would be designing a line of unmentionables for her fans to wear. She wrote on Instagram, “Coming very soon… The Intimate Collection, by yours truly. Just a peek at what’s to come. xo”
The photo shows a gorgeous and fit-looking Spears looking at the camera with a sultry face. She’s wearing a sexy set of black mesh lingerie with a gauzy filter softening the color and light in the picture.
The Intimate Britney Spears collection will launch in the U.S. and Canada on Sept. 9. Europe will have the opportunity to purchase items beginning Sept. 26.
Fans can look forward to affordable items beginning at $17 all the way up to $79. The line will include vintage-inspired bustiers for those romantic nights and jersey shorts and camisoles for those comfy nights.
In a statement today, Spears said, “Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious and comfortable at the same time.”
Her expanding brand includes her wildly profitable perfume line, which will add a new fragrance soon called Fantasy Stage Edition. She wrote on Instagram two weeks ago, “Coming soon…Fantasy Stage Edition! Same amazing scent, special limited ed bottle inspired by my fave performances.”
Spears is turning into a mini-mogul with her lifestyle empire.