One Direction fans are trying to break Vevo’s record for most-watched video in 24 hours with the group’s new video “You & I.”
One Direction dropped their new video “You & I” on Friday, April 18, and it sounds like their fans are ready to take Vevo’s crown for most-viewed video in 24 hours away from Miley Cyrus‘ “Wrecking Ball.”
In the video, which premiered on Good Morning America, the bandmates hit up England’s Clevedon Pier one by one for a windy stroll in matching gray sweaters and transform into each other for their respective song lines. But once the song’s bridge ends, it’s a One Direction reunion as all five of the bandmates appear next to each other for the sing-along. “You & I” was directed by the group’s longtime collaborator Ben Winston, who also sat in the director’s chair for their videos “Best Song Ever” and “Story of My Life.”
Shortly after the premiere, One Directioners shared their excitement over the video, turning #YouAndIToday into one of the U.S.’ most popular trending topic on Twitter.
We already know how intense 1D followers can get, so it’s only expected that they’re looking to make much more of an impact aside from their presence in the Twitterverse. Directioners are attempting to break the Vevo record for the most-watched music video in 24 hours, which is currently held by Miley Cyrus. Back in September, the pop superstar’s “Wrecking Ball” surpassed One Direction’s “Best Song Ever,” racking up 19.3 million views in a day.
The premiere of “You & I” comes after a series of black-and-white teasers that the bandmates posted on the group’s official Instagram account.
“You & I” marks the fourth single off their Midnight Memories LP, which has also spawned previous singles “Best Song Ever,” “Story of My Life,” and the album’s title track.